I identified a search term that is quotes as having millions of global searches per month on Google keywords tool. Local searches also account for a large chunk of that.
It was a long term goal to get on page 1 for that term, and now we've hit it. We were page 2, #1 for a while now we've just managed to get #6/7 on page 1. I've tested it with &pws=0 in the search, and also via a USA proxy all which have it nicely on page 1.
I'm observing around 4-5 hits a day from this term now, which comes out to around 150 a month. I'm not complaining, 1,800 potential new customers a year is great! But I was expecting considerably more.
Can anyone help explain why this might be? I can't really tell you what the term is I'm afraid. (I know that's not ideal)