Our local Chamber of Commerce has an incoming link to us, but they are using an internal ASP page to process the link and using a 302 redirect to send that page to our site. So our anchor text on their home page actually links to an internal page on their site that then 302 redirects to the URL passed to it.

Am I right in assuming that none of our anchored keyword text link juice is being passed and that this redirected link is much less valuable to us than a direct link? Is it even valuable at all, from an SEO standpoint, if performed in this manner?

1 Answer 1


Matt Cutts has said that Google will follow redirects up to a certain point so these links will have some value. There will be some loss of PageRank due to the redirect, however.

  • I thought that only applied to 301s though. 302 is a temporary redirect so they probably don't pass "link juice". Dec 14, 2011 at 10:12
  • I am fairly certain Matt Cutts said Google treats 301s and 302s the same. Now to go and find that link...
    – John Conde
    Dec 14, 2011 at 12:49
  • What's your source for saying there's a loss due to the redirect? Does that still apply?
    – tog22
    Oct 13, 2014 at 18:28
  • As stated in the answer, Matt Cutts has stated it in his blog. It still applies. But it doesn't really matter since PR is barely a ranking factor any more.
    – John Conde
    Oct 13, 2014 at 18:31

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