jwplayer: fire google adword or analytic conversion?

Question

how would you track someone playing a flash video on your website using google adwords/analytics conversion?

The purpose is to be notified when a visitor views the flash video, and when the visitor finishes viewing it.

Answer 1

There's a question about using a plugin to do this on stackoverflow, but this answer says how to do it without any extra software.

Or you can use the plugin.