I'm about to create a Facebook campaign that points to our Facebook fan page, with the CPC option.

I want to know what counts as a "click".

I already read the docs (quickly to be honest), but i didn't get the answer.

Do they charge for the click which redirects to the fan page, or when the user clicks the like at the bottom of the ad, or both ?

2 Answers 2


You will be charged for both types of click if you use CPC pricing.


You can set them up to do it per click or per impression. If you go through their 'Add an advert' process, you will see this.

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