Are there a standard set of deliverables a web developer should expect from a web designer? If I was to hire a designer to create what a website should look and feel like, what deliverables do designers deliver? How are they to convey the site design to the person or persons responsible for crafting the markup/backend/styling work. Is there some generally accepted format/standard?
When we hire a graphic designer/web designer, their packages vary depending on how much we pay. When we pay top dollar ($5,000 - $10,000+ for design and layout, no content), we expect:
- Spliced HTML template with all images
- Original PSD/Illustrator files where appropriate
- License to modify the template as we see fit
- We own all IP and do not require attribution to graphic designer
- We permit the layout to be used in their portfolio
As we go for cheaper layouts, the first thing to get dropped is the Original PSD/Illustrator files, followed by IP rights. For us the other items are non-negotiable.
Usually the Photoshop PSD file is enough for a developer to splice and code up. The layers allow for easy extraction of overlapping portions and you can always export it to a PNG or any flat format if required. Flat formats (PNG, JPEG, GIF) aren't really acceptable for templates except for the most rudimentary of template designs.
If the designer has specifications for how the template it to be coded, like if there are rollover effects, they should specify that in writing when providing the template as well as any necessary images required for the effect to work. But I find that in general the designer doesn't make any decisions about functionality and are limited to following the specifications provided by the developer.