We're running a campaign for specific industries within our target market.

Our main web site has a page for each industry.

We also own domains for each industry i.e: FoodWidgets.com, ElectricalWidgets.com, ChemicalWidgets.com.

Of the following methods, which is likely to make the best SEO improvements:

  1. Just link each domain to the main web site
  2. Forward each domain to the relevant page on the main site e.g. FoodWidgets.com (302) redirects to http://www.MainSite.com/industries/food
  3. Create a single page "satellite" web site for each domain with the same content as the industry page on the main site.

You can create landing page for each domain and write useful content which looks like a selling tool or a selling news letter, it must be a sort of call to action and redirect your reader to your main website.

Optimize landing pages as well as the main website, and it is also a better idea to add the links of the landing page in sitemap of your main site.

  1. This won't work how you think it will work.

  2. See #1

  3. This will cause duplicate content issues which is bad for SEO.

See also, Pros/Cons of Interlinked Landing Pages

  • Thanks John. Is there a better method? Since we'll be using the specific industry domains on promotional material, our main concern is that using them does not damage the rankings of the main site? – Ben Nov 21 '11 at 13:32

Create the landing pages on your main site and don't have satellite sites as they are just set up to trick search engines - Meaning you can get penalised on your main site if they are seen to be connected (which google can quite easily to find).

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