I'm not a big analytics user and only just discovered I could filter out my own visits.

So I created a filter to to this, but haven't seen any changes to my past data. Maybe I create the filter incorrectly?

If not though, is there a way to apply the filter to past data. Ideally I'd like to remove this data from my reports.

1 Answer 1


They do not filter out past data.

The only way to filter past data is either through report level filtering or advanced segmentation, and those are obviously temporary. (And neither provides IP-level data that might make it easy to filter out your own visits.)

Since profile filters do not filter past data, I generally recommend that people apply new filters against new profiles, and leave their old data unfiltered; it provides a better apples-to-apples comparison (since you'd otherwise be altering your data collection method mid-stream), and it reduces the risk (since if you mistakenly misconfigure your filter, any mistakes are irreversible, so better to keep an original copy of all of your data, just in case).

I'd also caution against spinning your wheels in an effort to filter out your own visits. Google Analytics isn't about collecting scientific data; its about getting trends out of imperfect data to help you make decisions about your site. You don't really gain much from filtering yourself out, but you do create a maintenance issue for the future (since you'll now have to monitor your IP addresses to make sure you're still filtering out the correct IP address.)

  • + 1 thanks, great answer yahelc. I guess I'm not the normal use case for analytics since my site is so new, personal, and has very little traffic. Still, your recommendation holds true, thanks again.
    – andy
    Commented Nov 14, 2011 at 0:36
  • will creating new profiles keep the past useful data?
    – Ooker
    Commented May 4, 2018 at 6:57

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.