We have several successful websites all of which have Google Analytics. A few clients like to see some of the stats on the website and kind of like to have a "feedback" session.
I usually go through the usual stuff like unique visits, most popular content, keywords etc. Although I feel these are important I'm not really sure how much the client is getting from this.
I've recently come across the click overview where for each individual page it shows the percentage of clicks on the different links.
I was just wondering what kind of things other people like to show? Are there some hidden little areas in analytics that could be of great use to the clients? How can I clearly show the success of the website?