Observe the following results for searching the text "dictionary" on Google:

enter image description here

Notice that there is a custom search box at the bottom of the listing for dictionary.reference.com. Is there any documentation floating around that explains the criterion by which Google decides to display such a search box?

3 Answers 3


To follow up from the answer above, here's the official Google blog post about the feature:


The key bit says: "This feature will now occur when we detect a high probability that a user wants more refined search results within a specific site. Like the rest of our snippets, the sites that display the site search box are chosen algorithmically based on metrics that measure how useful the search box is to users."

  • 2
    +1 for finding Google's announcement. I was too lazy to do that. :)
    – John Conde
    Nov 5, 2011 at 15:25

There is no criteria specified by Google and this isn't something a website controls. Basically Google uses an unknown criteria for deciding what sites it offers this for. But it's not hard to see that it only is applied to very large sites with a search feature that is commonly used. Wikipedia is another example of where you should see a search bar.


This isn't something that you can make Google do. Google only shows site links and a search box when:

  • The query is for the brand name or site name (the user showed navigational intent)
  • There is a single site that most of the users will click on.

We have another question What are the most important things I need to do to encourage Google Sitelinks? The answer for the search box is going to be very similar:

  • Create a strong brand such that users really mean your site when they search for your brand name.
  • Have enough inbound links and site reputation
  • Make your site well crawlable with normal HTML links rather than JavaScript.

To also get the search box, you would need to have a large number of pages on your site. Enough that Google feels that a few links are not going to sufficiently satisfy user demand to dig deep into the site.

  • Howdy, any idea if this is still the case in 2023? Aug 7, 2023 at 12:27
  • 1
    This is still the case as far as I know. Aug 7, 2023 at 17:14

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.