- Our Commitment To Privacy
- The Information We Collect
- How We Use Information
- Our Commitment To Data Security
- Our Commitment To Children's Privacy
- How To Access Or Correct Your Information
- How To Contact Us
Here's another one, from a apps.gov site, with these headings:
- Information Collected and Stored Automatically
- If You Provide Personal Information
- Links to Other Sites
- Children’s Privacy
- Internet Security
- Changes to this Policy
Those two together should give you a solid template. If you store and collect more data, be clear about the data retention and reselling policies and you might think about putting together something more like an End User License Agreement.
Disclosure: I work for Docracy
The excellent resouce artlung provided to the BBB website link is now moved. This was the closest thing I could find: http://www.bbb.org/us/WWWRoot/SitePage.aspx?site=70&id=a17891ea-ce8e-48d7-a27a-e6d2e5833cea
You may also find the Fair Information Practice Principals at the FTC interesting.
If you have a legal team (but you don't, or you wouldn't be asking) check with them. I have honestly just taken and modified the terms from sites that are similar to mine.
While I don't know of any automated tools, I don't think the TOS on a site varies much from one to the other unless you have some pretty unique public content. When we were deploying sites the boilerplate we used didn't change more than half the time.
We got ours from here. It's customised and was cheap(er than getting a legal team to do it for us).
This free Terms and conditions generator does the job for me.