Suppose you have a page that ranks very well for a very specific subject (and gets a reasonable amount of traffic).
You don't provide what the visitors are looking for but there are just 3 companies in the marketplace who do.
What strategies could you use to place advertisements on that page to get the maximum revenue?
Some initial thoughts
Adsense - obvious, but I thought this was better suited to long tail situations rather than a very targeted traffic with a limited number of potential advertisers?
Affiliate Links (assuming some/all of the 3 companies do these, but what if they don't?)
Auction off advertising space directly with the 3 companies involved. In which case would you do either as
- 'Sealed bids' - where they get to place one offer, highest wins. No bidding war but chance to get more than 'market price' as determined via auction.
- Do as traditional auction where bidders can see whats been bid, but not by whom - could introduce bidding war.