Think about a travel site who allows their customers to book hotels, airport transfers, flights and excursions.

As you know, we can use Rich Snippets to get special search results on Google for our products. For example like below Products and Shopping category:

Google Search result: showing Review Rich Snippet for a Product

Do you think Products and Shopping Rich Snippets would be appropriate for those kind of travel products?

1 Answer 1


Unfortunately none of those formats are suitable for what you do. What you're offering is a service and although each of the rich snippets formats support Products, services are really quite different things.

There's some discussion of the need for something on services on the Microformats wiki

There is a need for a specific microformat dedicated to providing detailed universal structure to services provided to businesses and consumers.

It doesn't look like someone's actually done the work to define it though. There's no sign of it on the schema.org website either.

  • I see what you meant and it makes total sense. So, assume that I go ahead and apply those to my accommodation service page (hotels in this case). Do you thing search engines would pick them up?
    – tugberk
    Commented Oct 17, 2011 at 14:42
  • If you get them right then they may pick them up. "though Google does not guarantee that markup on any given page or site will be used in search results." google.com/support/webmasters/bin/… Commented Oct 17, 2011 at 15:05
  • yeah, I know it is not for sure that they will be picked up but there are some properties which really fits into my situation. I just don't google to blackmail my site for that misconfiguration:)
    – tugberk
    Commented Oct 17, 2011 at 15:16

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