My website over the past year has 6k ad impressions but the click through rate is 0.12%, which amounts to a mere 7 clicks.
How can I increase the click through rate?
(I'm looking for general strategies rather than specific instructions)
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There are a couple of great articles on the web for doing this:
The most common strategies I know of
One thing to consider is that this may be typical for the niche you're in. For example, this CTR level would be common in infotainment niches, like silly cat pictures or crazy science facts. It is also common in forums and other user interactive sites.
Improvements in placement can help but usually this isn't a huge improvement unless there are some serious placement problems to begin with.
I like to create my adsense blocks the same color and font as the text on the page. This can help with CTR. Also placement is a big deal. You should look at heatmaps to see where users click the most http://adsense.google.com/support/bin/answer.py?answer=17954