The domain ...


... was purchased a few months ago and is now live as of a week or so ago -- and has been linked from several prominent places on the web -- but searching for the word trello produces absolutely no results from http://trello.com in Google whatsoever.

We know that most of the pages are being indexed by google, for two reasons:

  1. Google Webmaster Tools says the site is fine
  2. If you do a search including site:trello.com in the search terms, plenty of pages come up

Is it because most of the page content on the site is generated on the fly via JavaScript, or because there needs to be some kind of special support for the googlebot agent?

We're at a loss to explain why this is happening.

  • 3
    trello in Greek means crazy. Did you know that? :P
    – user12767
    Jan 19 '12 at 23:41

Per Google's Matt Cutts, the answer is the trello.com domain had been parked for years, so it was on a Google Long Term Parked Domains blacklist.

This somehow prohibited it from showing up in search results at all.

Apparently Google has some changes coming to fix this problem, but until then, Matt Cutts advises:

If you're going to launch something new on a multi-year parked domain, have a pre-launch stub or "coming soon" page.

Basically, force the parked domain to have some kind of HTML change a few months in advance to give Google the signal that this long term parked domain is now coming back to life.

  • 1
    Just wanted to inform that https://trello.com/ shows up second in the google search after www.joelonsoftware.com/items/2011/09/13.html. I am located in UAE, but I am using google.com as my search domain.
    – user10495
    Sep 27 '11 at 12:10
  • I see the site in my search results on google.co.uk too. Sep 27 '11 at 12:26
  • 2
    @CodeCanvas, Disgruntledgoat: Google has fixed the issue for this domain apparently; yesterday trello.com didn't show up for me, now it does.
    – Jonik
    Sep 27 '11 at 12:35
  • trello.com is showing up 3rd for me when I Google it from the US. A post from Joel's site and from Life Hacker about the service are the only ones that show up in front of it for me. Sep 27 '11 at 12:50
  • 3
    It's already been fixed (by google, on their side)
    – Joel Spolsky
    Sep 27 '11 at 21:23

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