If I have a website that targets a certain audience, but the keywords that are being searched for have a lot of synonyms that are being used equally often, would it make sense to exchange these words on my page on every user visit?
For example, I want to optimize for the keywords "seminar", "training", "workshop" (and maybe some more). Using all of the keywords on the same page without enumerating them is difficult, especially if there is not a lot of text on the page.
- Would it be a good idea to swap these words for SEO everytime the page is called?
- Is that somehow frowned upon and penalized by search engines?
- Would that actually do any good, or would it just lower my ranking for each of these keywords because each of them is shown less often?