I'm trying to see how the text in my Google AdWords ads affects my metrics in Analytics. I have auto-linking enabled, so I figured I would be able to automatically see this in Analytics. Unfortunately, if I try to add a second dimension of Traffic Sources->Ad Content, the metrics are only split by the ad's Headline. Most of my tests are changing only the ads' descriptions...

So I guess I need to add a tracking parameter like ?campaign=special_text to my URLs? Or is there a way to see the ads split by ad descriptions? Should I add the full suite of utm_campaign/utm_medium/etc parameters? What's the proper way to track these ads which are mostly similar except the ad descriptions?

2 Answers 2


You should add the complete utm parameters. It's probably the best way to see the data in your Google Analytics (GA) account.

Another method to do this would be to add your Analtyics account to your Adwords account. This can be done via the Adwords -> Tools -> Analytics interface.

I realized that apart from you can pass the ad id in your landing page URL as {creative}


I'm not sure why Google analytics doesn't expose this through the interface. But you can get the ga:adwordsCreativeId via API, that later can be used with the AdWords API to extract the ad text.


  • The ad id would be perfectly acceptable. So I can read the ga:adwordsCreativeId from this API, then how do I tell analytics to associate this visitor with that ad so I can see the metrics in google analytics?
    – at01
    Commented Sep 5, 2011 at 20:53
  • 1
    ga:adwordsCreativeId is a dimension. You can query the GA Export API with it and any metric you want and they will be associated. Commented Sep 5, 2011 at 23:24
  • Right, but I wouldn't easily be able to use the google analytics UI to monitor and review the traffic and events based on that dimension. I don't know much about the Export API, I guess I can just run my queries through the API to monitor and review traffic and events? Doesn't sound pleasant. Seems easier to just pass in a tracking parameter from adwords.
    – at01
    Commented Sep 6, 2011 at 0:44

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.