I see certain sites like mashable.com etc have a 728x15 ad format below the title. And they look like normal adsense ads (and not link units). However I don't see any such option in the ad formats presented in my google adsense account.

Do they have special access to those google ad formats or does it work by just changing the leaderboard code and reducing the height from 90 to 15?

Example: http://mashable.com/2008/12/08/how-to-quiet-the-twitter-noise/

I'm referring to the ad, just above the author description .. "Jun Loayza is the Co-Founder and CMO...."

  • Can you provide a link? That option does seem to exist. Maybe it is just a cleverly styled link unit?
    – Itai
    Commented Jul 29, 2011 at 13:25
  • added an example, no its definitely not a link unit Commented Jul 30, 2011 at 2:03

1 Answer 1


It is a Premium Ad Unit that Google allocates to sites with gigantic traffic. If you have a premium account, then you can login here. As you do not have a premium adsense account, you might as well try to get a premium account by reading this guide on google groups.


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.