I've been looking at the "Search queries" section in Google Webmaster Tools recently, and it seems like there is a lot of potential there in finding which pages on a site need improvement.

I'm trying to figure out exactly what to sort or filter on. Do I look at pages with a low average position? Low impressions but high clicks? Pages that are rising up/falling down the rankings? What is the low-hanging fruit here?

1 Answer 1


The data only goes back about 1 month so first off i would start collecting it each month so you can begin to track things over time. This could help you spot seasonal changes.

I would then start by reviewing all the pages with high impressions and a reasonable average position as these should be easier to enhance and hopefully gain click through / rankings.

Pages with low impression but high clicks could point to more long tail keywords which i would not see as a bad sign.

You might also want to tie this in with your other keyword data to see if you are ranking / doing well for the phrases you would expect. This could also open up other opportunities for other content generation.

Also if you click through on the query you can get a better idea of the pages being served and therefore help to focus your efforts - it will also help identify if you are focusing keywords on too many pages.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.