If someone with the same IP click on our site 10 times or more from the search result page to our site, how would Google Analytics treat this situation?

Would Google Analytics restrict a user who click on a site with the same IP can be counted for one time in 24 hours or whatever?


2 Answers 2


Google analytics uses cookies to track users, not IP addresses. If those clicks are less than 30 minutes apart it counts as one visit - http://www.google.com/support/analyticshelp/bin/answer.py?answer=1257084. After 30 minutes it would count as a new visit.


Google Analytics does record the IP address of your visitors, but it uses Cookies to "track" vistors.

If someone visited your site 10 times from a search results page from a search engine then they would be registered as 10 page views.

How many visits it would be registered as would depend on the gap between the cilcks. By default, the cookie that "times" a visit in Google Analytics expires after 30 minutes - but each new click (pageview) resets that timer...

What also happens is that the "source" and "keywords" for that visitor is update on each visit. So, if all 10 clicks where on the same day, the visitor would be attributed to the search term from the 10th (and last visit).

This is a good explanation of visits, visitors, page views, clicks: http://www.google.com/support/analyticshelp/bin/answer.py?answer=1257084

this is a good explanation of the various cookies: http://www.analyticsmarket.com/blog/google-analytics-cookies

and this is an explanation of the attribution of trafic sources: http://beantin.se/post/420307062/traffic-sources-explained-understand-google-analytics

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.