I'm reading websites like websitepublisher and seen sites like environmentalchemistry. They all have those adsense in them, but the ads seem like perfectly blended.

I want to earn money from a content website, which i want to describe things about human relationships. I prefer to buy templates from ThemeForest and build a website around it.

Would i make a better profit, if the ads are blended like in the first 2 websites or would i be better off with a banner that is placed like in this modern design?

  • What are the benefits of these blended ads?
  • Would users "leave" the webpage because it looks outdated/oldshool?

Thank you

  • I don't see what you mean by the banner on that third link. I can't see where the adverts would go. – paulmorriss Jun 3 '11 at 15:57
  • Well the 3rd link may bear a 250X250 banner ad in it, or the posts could have some ads. So this means the first two are better? – Herr Jun 3 '11 at 16:09

Google frowns on 'blending' AdSense ads [source]. It's unhealthy for advertisers and frustrating for your visitors:

"As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It's important to keep their interests in mind, as well as your own."

It's worth clearly segregating ads and content because it makes your content more legible and your ads clearly identifiable as adverts. You don't want to trick people into clicking them; you want people to click them when they're genuinely interested in what's on offer.

You asked whether you should mix ads into your content or keep them in the sidebar. I say do both. Smashing Magazine, for example, has successfully mixed in-post ads with multiple banner ads in a dedicated sidebar, but they still maintain a distinct segregation between ads and content, and that's probably what you should strive for if your goal is to increase clicks without losing visitors.

As to whether you should adopt a 'modern' or 'outdated' design, it's often best not to follow trends, but instead to understand who will be visiting your site and design it around their needs. If you're designing a site for a major bank, for example, it might be better to shun the grungy vector splatters favoured by many 'modern' web designers and adopt something more traditional instead. If you're designing a dating site for young adults, they'll probably expect something a little more 'modern' in its appearance and functionality.

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  • Hmmm, thank you for your answer. It enlightens me in some way but i really don't know if people would click the ad's too. Definitely worth trying. – Herr Jun 3 '11 at 18:14
  • @Herr Kaleun: They would if the ads were relevant. And they should be relevant if your content is well written. – James Skemp Jun 3 '11 at 22:18
  • @James Skemp, my content "will" be relevant. So there should be no problem – Herr Jun 4 '11 at 6:24

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