I've created a few UTM links for social media tracking and have validated them as working/proper with multiple tools. That said, when I try to replicate an organic user with the UTM link on a different browser using incognito/private, I'm not able to see any data on GA4. I am in the traffic acquisition and sorting by source/medium, so I know I'm looking in the right place.
I'm conviced something on the site isn't allowing the UTMs to fire properly? What am I missing here?