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There is an ecommerce site, a category and products. Some few products are top, most other products are so-so.

Is it a good idea to canonicalize so-so products to category?

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No, the role of canonicalization is pointing URLs that are mostly similar to a proper canonical one. That's not the case here.

Determine what makes a product "so-so" vs "top" and see if it can be changed. For example, maybe so-so products have thin content, that is something you can change. If the products are just unappealing then that is a problem for the business to solve by making better products.

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  • so-so products just make low or no revenue, earn low or no traffic. Between low and no there is a gap, which prevents a definite noindex decision. If I correctly understand your point, it is in these terms better to canonicalize products to products, as to category. I admit, my idea is a kind of misuse of canonical. I just think, whether it could be effective.
    – Evgeniy
    Nov 27, 2023 at 16:00
  • What are you hoping to make happen? Nov 27, 2023 at 21:42

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