Did you ever tried to search on Google site:domain.example on incognito mode? I am never getting the same amount of results than when I am doing it in normal mode. Sometimes more, sometimes less, do you have an explanation for this?

Here my example:

By searching "site:blackmaki.fr" on Google + Chrome, I am getting 116 results.

By searching "site:blackmaki.fr" on Google + Incognito Chrome, I am getting 48 results.

  • What are some examples of pages that are not shown in incognito? Commented Aug 31, 2023 at 16:27

1 Answer 1


Result counts from Google are estimates. Google says they are not consistent or accurate. Furthermore, site: searches don't show everything from a site.

You shouldn't be trying to use site: search results to get accurate info about a site. If it is your own site, you should sign up for Google Search Console instead.

For what it's worth, I get the same number of results in incognito and normal modes, but the number doesn't match either of your numbers.

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