I am involved in the digital marketing efforts for a business that aims to increase its local visibility in organic search results. Our target keyword combination is "[keyword] near me", where "keyword" refers to a specific service or product the business offers.
I understand that SEO, particularly local and organic SEO, involves many variables such as keyword usage, link building, mobile compatibility, and local citations among others. However, I am interested in understanding more specific strategies and tactics that we could employ.
How can we optimize our website and content to target users who are geographically close to our business and searching for "[keyword] near me"?
What strategies are recommended for increasing our visibility in organic search results for "[keyword] near me"?
Are there specific tools or techniques that can help us measure our current performance in local SEO and the effectiveness of the changes we implement?
I would greatly appreciate any insights on this topic. Thanks in advance for your help.