New-ish GA user here after taking over tasks from a recently departed colleague.

I received a request to track traffic, clicks and product revenue for a banner (a static image) that's featured on multiple pages. They want to know which page gave the best results.

Let's say the banner links to the URL "website.com/products/product123" and it's on the below pages:

"website.com/home" "website.com/home/NeatStuff" "website.com/home/OtherThings"

I was trying to look at both Behavior Flow and Events Flow and specifying "website.com/products/product123" but that only shows product123 as the starting page and I couldn't make sense of following interactions (it listed the same page in all steps).

Is there a way to lookup the products123 page, and see how many users came from the other pages? I was also asked to track the Add to Cart event and checkout activity ("website.com/shoppingcart" then "website.com/checkout") but this part may be tricky as only one tracking tag was used for all banners.

An help is appreciated!


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge that you have read and understand our privacy policy and code of conduct.

Browse other questions tagged or ask your own question.