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I have been trying to create a filter for excluding Duckduck Go and Baidu search engine Bot Traffic from Google Analytics 4 for one of my websites. I am unable to create a filter for it. Internal & developer traffic can be filtered in GA4. I have added the excluded referral list on GA4 but the traffic is still showing on GA4.

Could you please guide me on how to create and exclude a bot from GA4?

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  • How are these search engines triggering GA4 traffic? I'm out of touch but I understood that GA4 tracking is embedded in javascript, which would not typically be run by these search engines.
    – davidgo
    Apr 24 at 23:33

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No way to filter it out in an easy way.

One thing you could do is add GTM blocking rules that detect the bots and block the tags from firing for the bots.

I go more in-depth about advanced techniques in here: GA4 massive spam spikes from cities in different country

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  • yes, it's actually pretty simple. Here this doc describes how to add trigger exceptions: support.google.com/tagmanager/answer/7679318?hl=en Your exceptions would be based on the bots user agents, so you will be blocking tags from firing when the users user agents would contain bot-specific user agents. Just look up the user agents of the bots you want to block.
    – BNazaruk
    Apr 30 at 15:15

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