We have a client that we have just started reporting using GA4 data. The issue we are facing is that the total number of sessions and conversion seem to be correct, however, the session conversion rate is not. For example the total number of sessions for the last 28 days are 1,029 and then the total conversions are listed as 39, the conversion rate is then listed a 1.55%, this should mean that the total conversions would be around 15 not 39.

My question is are there any other metrics that the session conversion could be pulling from?

It is worth noting that "enhanced measurement" is on within the data stream so could this be the issue?


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