I want to know the profit and no. of purchases in my store that came from specific sources like Instagram & Snapchat in GA4, I did try to make a custom report from Explore in GA4 but it doesn't give me any data but no. of active visitors Knowing that I can't use UTM because I have IGshopping such I have a URL for each product in my account on Instagram

is there any way to know how I sell and make profit and No. of events from each source In GA4?

1 Answer 1


Check out UTM parameters and start building them.

You still can try going around it by looking at landing pages, referrers and trying to bind them to your transactions, but that requires a pretty good grasp on the data to properly drill in.

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