Say we have a fairly successful (locally, on its product niche) online store with original content (images, descriptions, specifications). Now, we are given the possibility of working with an additional supplier which supplies products of a different kind. These products are provided with their own content (images, descriptions, etc.) for other re-sellers to use (content which is already present on the supplier's website). It should also be mentioned that these newly supplied products amount to a greater number than the products currently available on the store.
If we choose to indeed import these new products into our online store, how would such a decision affect SEO? More specifically:
- As most of the products are now "copied" (i.e. the content is already present on other websites), will search engines perceive this move in a negative fashion?
- Given that the newly imported products are of a different category (although all products are part of the same broader category; say, initial products are home appliances and newly imported are furniture), will search engines "shift" their perspective of the store towards one that now mostly sells furniture?