I have an awful time trying to rank my website on Google. Every so often, (usually corresponding with a Google update), it will rise in rank. But then, after a short period, it will always sinks back down the SERPs.
Sometimes this sinking will happen slowly (as it is doing currently after the Sep 2022 core update - which made the site rise to a high of position 16) and sometimes it will be sudden - for example a 10 place drop overnight).
What could be the reason for this yo-yo'ing?