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I have a conversion configured for booking an appointment for a store. This works fine, however I am trying to break down which store page results in each conversion.

  • Home > Store A > Book Appointment Page > Book Appointment Confirmation
  • Home > Store B > Contact Page > Book Appointment Page > Book Appointment Confirmation
  • Home > Store A > Store C > Book Appointment Page > Book Appointment Confirmation

Essentially I want to know how many of each store resulted in a conversion based on the user's path, with the last store page visited getting the attribution. Is there any way that I can report on this out of the box?

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  • What do you want the report to show when they visit two different stores like your third example where it has both store A and store C? Commented Sep 20, 2022 at 15:41
  • Ideally just the last "store" page visited before a conversion. Any prior store pages along the path can be ignored. Commented Sep 20, 2022 at 15:42

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