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I want to rank for the keyword widget with my website myownwidget.example.

If I purchase the domain onlinewidget.example and make 301 permanent redirect to myownwidget.example will it help in terms of SEO?

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If onlinewidget.example is a competitor of yours with good rankings, this will work very well.

If onlinewidget.example used to be a competitor until recently, and the website or domain has been offline/disconnected/unregistered for only a few months, this is very likely to give you a boost as well.

There will be zero impact if onlinewidget.example is…

  • a brand new domain
  • a domain that was disconnected for a long time
  • a domain that changed hands multiple times and was redirected to multiple domains or had content on multiple topics over the years

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