I had created the 'submission_complete' event on GTM and push it to GA4 report, then marked the event as conversion by toggle the switch on the GA4 event configure page.
I thought that after the event is marked as conversion, and the report is unsampled , the number of event count and conversion of that event should be the same but apparently not.
Can anybody explain why this difference? How the conversion event is counted differently from the event count?
I've tried to look for GA4 documentation about this but couldn't find, or understand, them.