There are a few services like Brightlocal or Whitespark that can show you rankings based on different parts of the city.

Can this be done manually? I would struggle to even find a proxy for a specific smaller city let alone ping rankings from a specific block. How is this achieved?

1 Answer 1


Most (alL?) local rank trackers just use URL parameters instead of proxies.

Relevant URL parameters

The three relevant ones to localize search results are:

  • &hl= for the language
  • &gl= for the country
  • &uule= for the exact geolocation with longitude and altitude


Instead of using the URL https://www.google.com/search?q=bakery to look at the search results, they use https://www.google.com/search?q=bakery&hl=en&gl=US&uule=a+cm9sZToxCnByb2R1Y2VyOjEyCnByb3ZlbmFuY2U6Ngp0aW1lc3RhbXA6MTY1ODU2MzQ3Mzg0MjAwMApsYXRsbmd7CmxhdGl0dWRlX2U3OjM3NDIxMDAwMApsb25naXR1ZGVfZTc6LTEyMjA4NDAwMDAKfQpyYWRpdXM6OTMwMDA%3D

Ideally, also throw in &pws=0 to avoid any kind of personalization.

Free Tool

Here is a free tool to translate an address into a geolocation and automatically start a Google search for it: https://valentin.app/

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.