I have an e-commerce site that allows you to customize a product and therefore there are multiple use cases for the product. I am creating multiple targeted landing pages for those use cases and want to show the reviews for the "main" product on those landing pages.

Hypothetical Example

  • Main Product: Custom Business Cards (5 reviews, 5 star rating)
  • Targeted Landing Page: Plumbing Business Cards
  • Targeted Landing Page: Landscaping Business Cards

Can I list all 5 of the reviews and the 5 star rating on the Plumbing Business Cards page, in terms of SEO / duplicate content? If so, should the structured data look any different between the main and landing pages?


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