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I am building a e-commerce site with a large amount (100s) of similar products. Product descriptions will be batch generated and will therefore be very similar, with only slight modifications in the text.

Considering that it is better for SEO to have longer product descriptions, but duplication penalties might happen, and Google might consider the site to be 'spammy'. What will be worse for SEO? Shorter descriptions or a possible duplication penalty?

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  • By "similar products" do you mean something like different colors of the same product? Can you provide an example? Jun 22 at 19:54
  • By similar products I mean maps of cities towns. They are separate products, however they will have the same description apart from the city names. yesterday

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