If I search for the keyword "urne cinerarie" (that is "cinerary urns") in my country (Italy) the search results show me a list of sites. In addition to title and description, for some sites Google also shows a set of images. How can I achieve a similar result for my website?

google search results with product images


1 Answer 1


So far, no one has figured out what exactly is the cause. Every study and article I have read came to similar conclusions:

  • Mostly available for category pages or product-listing-pages. Basically, pages where picking an image is part of the user journey/navigational flow.
  • Shown both for pages with and without schema
  • You need a lot of images, ideally in different formats (landscape and portrait)

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