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Google SC - is there any relation between Ave. CTR and Ave. Position?

If there is one, then please could somebody explain the Google math with regard of position change for the particular query, within 2 days period as an example, thanks Day 1

Day2

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  • Your sample size here is only 2. You aren't going to see meaningful correlation unless you look at a much bigger sample. Maybe hundreds. Apr 23 at 9:03
  • My question is not about that! The picture is the same for much bigger samples too!
    – user128697
    Apr 23 at 9:09
  • Can you show a picture with a larger number of clicks and impressions? Like one with hundreds of impressions? Apr 23 at 9:13

1 Answer 1

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Yes and No, There is an average but rarely is anybody going to see the average. Currently a search on google gives these as the averages.

Position/CTR
1   28.5%
2   15.7%
3   11% 
4   8%
5   7.2%
6   5.1%
7   4%
8   3.2%
9   2.8%
10  2.5%

But if your title and description appear to meet the person who is searching better then they are more likely to click on your site regardless of position.

If you are getting more than 30% CTR at position 8 in the search result page ... you are killing it. Although you may want to look for a term with more impressions. The poor soul at position 1 with a zero CTR may try to improve his title and description.

"Killing it" as in doing very well. Beating the CTR of everybody else on the page! including the person who is listed first in the results. Under the situation of all other things being the same; The site listed first gets 28.5%. So getting more than 30% CTR you are getting more traffic than the person listed first would normally get.

The average CTR at position 7 is 4%.

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  • Thanks, tell us more about "If you are getting more than 30% CTR at position 8 in the search result page ... you are killing it." I do not understand why it kills position?
    – user128697
    Apr 24 at 0:23
  • @IVGSoftS thank you for your feedback, didn't realize it was unclear, I've updated my answer so that others would not need to read the comments to understand the reference.
    – Wayne
    Apr 24 at 0:34
  • Yes, that is the point, why the position doesn't improve then?
    – user128697
    Apr 24 at 0:38
  • The position may improve over time. The CTR is a noisy factor and Google and other search engines don't rely on it to be dependable factor to change the position of a site in the SERPs... to easy for somebody to simply search and click on their own listing.
    – Wayne
    Apr 24 at 0:44
  • No it doesn't improve... So, in other words CTR is not a position affecting factor as it should be following logic. P.S. and it is not so easy to seat and click own links in SERP... Google track that well.
    – user128697
    Apr 24 at 0:50

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