The business name: X&X Business. However, the domain name x&xbusiness.example is just not possible.

Is there a formal alternative or is there a convention so it can be used instead of the character "&" for the domain names?

  • "formal" and "convention" are very different. Formal would mean that a specification says what to do. Convention means that pretty much everybody does it a certain way or that it defaults to a certain way. I'm not sure either of those apply in this case. It is probably just a matter of opinion about how to best say your business name when you can't use the ampersand symbol. Commented Mar 28, 2022 at 13:04
  • I improved the question based on distinction you mentioned. Formal alternative or convention; , I was not sure whether there was a general chosen pattern in such a case. There is no "formal" alternative as far as I could find but I'm curious whether there is a "convention" that can be opted.
    – Asqan
    Commented Mar 28, 2022 at 13:20

1 Answer 1


You have a few options for an & in a domain name:

  • Leave it out: xxbusiness.example
  • Spell out the word "and": xandxbusiness.example
  • Spell out the word "and" plus use hyphens: x-and-x-business.example
  • Replace it with an allowed character like -: x-xbusiness.example
  • Change the name of your business to be more domain-name-friendly (advocated by the answer to Is an ampersand (&) in a company name not ideal for Google or SEO?)

In most cases that I've seen, businesses just leave the & out of the URL. Here are a few famous examples:

  • AT&T: att.com
  • B&H Photo: bhphotovideo.com
  • M&M'S: mms.com

But there are exceptions, maybe because the shorter domain name without the ampersand wasn't available:

  • C&A: c-and-a.com
  • "maybe because the shorter domain name without the ampersand wasn't available:" two letters domain names are often reserved, and especially if they represent a country ISO code, like ca. Of course things are slightly different/more complicated for com where anyway all short combinations were taken long before the rules were set up. Commented Mar 28, 2022 at 14:10
  • H&M has hm.com
    – Esther
    Commented Mar 28, 2022 at 20:30
  • Now 2 letter .com new domaind are reserved, but many were already registered, and still in use. X.com fb.com
    – DavChana
    Commented Jun 9, 2023 at 3:01

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