I'm a rookie in google analytics and I'm trying to measure retention for a specific page. I need to check retention of the customers who visited specific part of the website (e.g. /support) to the same part of the website (e.g. /support).

I have created a segment "people who visited /support" and I'm not sure - how does GA calculate retention for this case?

Does the report show how people return to ANY page on my website or to /support ones?

If the answer is "any page" - is there a way to track how they return to /support pages?


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