Ratio of real visitors to search engine views

Question

I know it is highly website-dependent, but is there any statistics/study/report on the ratio of real visitors websites get and the visits made by the search engine crawler?

Services like Alexa reports an estimate of visitors and views a website received. I look for the same sort of information but also by considering the crawler visits (most importantly GoogleBot).

Specifically, I am interested in the ratio of Googlebot visits and the traffic websites received from Google Search Results. It is obviously available to webmasters through Google Search Console. I hope to find some public data (estimations, of course).

Answer 1

For my sites overall, Google sends about twice as many referrals as it hits from Googlebot. Specifically in the month of February 2022, Googlebot did 2.7 million crawls and Google sent 5 million visitors.

But as you suspect, there is a lot of variation between the sites that I run. It depends on a lot of factors such as:

• Number of pages on the site
• Number of redirects on the site
• How many URLs are blocked by robots.txt
• The quality of the content
• Interest in the content

I have a currency convertor that is translated into over sixty languages, each on a subdomain. The Chinese traditional subdomain had 60 thousand crawls and 600 thousand referrals (10 times as many referrals as crawling.) On the flip side the Irish translation had 31 thousand crawls and only 16 referrals (2,000 times as much crawling as referrals.)

In between, my personal site had 13 thousand crawls and 99 thousand referrals (7x) and my password creator had 1 thousand crawls and 3 thousand referrals (3X).