Does linking articles from the homepage help article positioning in Google?

Are there any studies that tell what is the optimal time to keep such a link to an article on the homepage?

Will a button placed on the home page, directing to a bookmark, e.g. blog (.../blog) improve the positioning of subpages (articles) located on the blog (.../blog/article1, .../blog/article2, etc.)?

All the best!


1 Answer 1


Only you can know after you've tried it.

Will linking to one of your blog posts from your homepage increase its keyword rankings?

I, or anyone else, cannot say.

It will increase the PageRank of Your Sub-Page tho

Linking to any sub-page from your homepage will result in a net-gain in PageRank for the sub-page.

This is because of how PageRank flows throughout a website.


PageRank internal link juice authority flow diagram flowchart

Diagram is for conceptual understanding only. The actual amount of PageRank that a page passes to its links is unknown.

Keep in mind, PageRank is just one of many rankings factors. It is not special like it used to be. So it's totally normal for a site with low PR to have high rankings.

Broadly, you should look to increase your E-A-T (Expertise, Authoritativeness, Trust) while maintaining a regular publishing schedule, and also building a link every once and a while.

That does the trick for most sites.

  • The image you chose to illustrate PageRank has a big technical inaccuracy. Only 90% of a page's PageRank passes to its links. So each of the four pages would get .225 PR not .25 PR. Jan 25, 2022 at 9:41
  • @StephenOstermiller I modified my answer to include a disclaimer. To my knowledge, once upon a time the maximum PageRank that a page could pass via an external link was 85% to 90% of its own PageRank. And even less for internal links. The diagram is intended to be a visual example of the concept, I don't think anyone knows for sure exactly how much is passed today. Do you have a source? Jan 25, 2022 at 17:21
  • Google's 1999 patent for PageRank says 90%, but they may have tweaked it. Jan 25, 2022 at 17:30

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