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i am trying to implement rich snippets on company website. Main business is moving services and storage. As i know there is

  "@context": "https://schema.org",

 "@type": "MovingCompany",

All the required fields re filled like name, address, phone, logo etc. Via rich snippet tools that code is validated. But i have several doubts.

Can i use Organization schema also on the same page as MovingCompany with similar data? can google penalize me for that? maybe some overuse of schemas? I notice also that other moving websites don't use reviews schemas on homepage or general pages (about us, contact etc.), only on services or city pages. Can i use freely general review score from different sources like yelp, trustpilot on the all pages? I tried adding review schema on one website and then all the pages got same review score, stars etc. Should that be avoided?

Thank you.

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Can i use Organization schema also on the same page as MovingCompany with similar data?

The type MovingCompany is the sub-type of the type Organization and has all the properties for the organization. It hardly makes sense to duplicate these properties.

Can i use freely general review score from different sources like yelp, trustpilot on the all pages?

Do not do it. This is contrary to the guidelines of Google:

Don't aggregate reviews from other websites.

If the review snippet is for a local business or an organization, you must follow > these additional guidelines: Ratings must be sourced directly from users.

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  • Regarding organization/movingCompany schema its clear, its enough to use MovingCompany then. Regarding reviews i read that document but still i am confused. On my website i have real user reviews submited thru emails or forms. And those reviews are reviews for that business or movingCompany. So if i have 5 real reviews its fine to pull them into schema and display them as agregatedreviews? Jan 14 at 9:31
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    I see no reason which to prevent your markup from creating reviews from real users.
    – nikant25
    Jan 14 at 10:31
  • Collecting your own reviews puts you foul of another guideline: "Pages using LocalBusiness or any other type of Organization structured data are ineligible for star review feature if the entity being reviewed controls the reviews about itself. For example, a review about entity A is placed on the website of entity A, either directly in their structured data or through an embedded third-party widget." Jan 14 at 21:20

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