I have a problem that in GA in the tab Acquisition -> Search Console -> Landing pages in the column Clicks I have the value 679, while in the tab Acquisition -> Search Console -> Queries I have the number of clicks 670.

In GSC the number of clicks is 670.

What can be the reason for this difference? I mean only the number of clicks and not the number of sessions.

I have checked it further on the ​example of one of the articles and the difference is e.g. that GSC did not count one keyword which is visible in GA


1 Answer 1


There are several possible reasons for data discrepancies with Search Console data, but a likely reason is:

To protect user privacy, Search Analytics doesn't show all data. For example, we might not track some queries that are made a very small number of times or those that contain personal or sensitive information.

Source: https://support.google.com/webmasters/answer/7576553?hl=en

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