My page title, in google search results is now in lower case, with the exception of our company name. The title tag is in title case:

<title>Free Mobile Home Value - Used Mobile Home Book

You can find the page by searching "Free Mobile Home Book Value", The title now reads: "free mobile & manufactured home book value - JCF Lending"

  • Based on the title, I am confused abut what I can get on your website. Do I get a book? What is the value? We should be able to discern this without having to browse the internet for answers. Commented Jan 6, 2022 at 6:46
  • Interesting, if you use Duck Duck Go (do people still use google?) it appears as you expect.
    – Steve
    Commented Jan 6, 2022 at 7:12
  • More interest in finding out why it appears in lower case on Google..Just for your info, Mobile Homes have a book value, just like cars..Our site tells them what it is..
    – jcfinc
    Commented Jan 6, 2022 at 7:54
  • See Homepage is indexed in Google with a different page title!. It doesn't address the lower-case issue, but it says why Google might rewrite your title in general. Commented Jan 6, 2022 at 9:11

1 Answer 1


In this case the title used in the Google search results looks like it is taken directly from the single h2 element on the page (there is no h1). However, the HTML content is all uppercase - but Google is never going to use an all uppercase title in the search results so would appear to have just lowercased the lot.

<h2><span class="style42">

Google will often use a different title in the search results from that contained in the <title> element if it determines that an alternative title is a better fit for the user's search.

  • Wow thank you so much, I am going to give changing that a try..
    – jcfinc
    Commented Jan 6, 2022 at 15:43

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