1

When pulling the data by source/medium dimension (or any dimension) the numbers are not matching up when we run the same report without the source/medium dimension (or without any dimension).

Further we isolated the issue when we use a date range of 11/16 – 11/19; however if we run it day by day between those dates, the issue disappears.

0
1

The problem may relate to data sampling: https://support.google.com/analytics/answer/2637192?hl=en

You have almost certainly passed sampling thresholds. Default reports are not subject to sampling but ad-hoc queries of your data (i.e. adding secondary dimension) are subject to sampling.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy