Google Technical Guidelines for Review Snippet state:

Don't aggregate reviews from other websites.

Should I understand here that they do not want third party content here ? Like the former Facebook reviews. Are Google reviews themselves ok? Or this is only intended to be used on websites that have their own review system.

Context: a local business website.

  • Does this answer your question? webmasters.stackexchange.com/questions/120328/…
    – Trebor
    Nov 20, 2021 at 2:22
  • @Trebor Definitely related. Thanks! But not a clear answer + the content referenced in the docs in the not in the docs anymore which adds to the confusion.
    – AsTeR
    Nov 22, 2021 at 8:25
  • It still says Don't aggregate reviews from other websites.. The docs also have a reference to why in this blog post. developers.google.com/search/blog/2019/09/…
    – Trebor
    Nov 22, 2021 at 15:21
  • Correct me if I am wrong, basically this page states that reviews are not taken into account if they are about the current site to avoid self serving. I don't find mention of other websites on this page though.
    – AsTeR
    Nov 22, 2021 at 17:32
  • Sorry, I was referring to the article you originally linked to that says Don't aggregate reviews from other websites. That article had a link to the blog post as to "self serving" aspect.
    – Trebor
    Nov 22, 2021 at 19:17


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