How to specify paywall contents for multiple pages

Question

I am reading this guide to apply paywall contents to my website so that Google knows I am not cloaking. Unless I have misunderstood something, the example in that guide only deals with 1 particular subpage https://example.org/article and this way of specifying structure data seems to only apply for actual articles.

My questions are:

1/ My website has a page for each listed company in the U.S. Each page is not an actual article, most of the contents never change, only a few number get updated daily. I want to specify these company pages as paywall contents. Can I use the data structure specified in the guide above?

2/ I have thousands of company pages (mywebsite.com/AAPL, mywebsite.com/GOOGL, ...) that I want to specify as paywall contents. Do I need to type them all out in the head section of my website's html? In that guide I see https://example.org/article in the head section

Answer 1

Unless I have misunderstood something, the example in that guide only deals with 1 particular subpage https://example.org/article

Structured data for paywalled content needs to be done on a page-by-page basis, yes.

this way of specifying structure data seems to only apply for actual articles

According to the resource you linked, this structured data is valid for CreativeWork or any of the following subtypes:

• Article
• NewsArticle
• Blog
• Comment
• Course
• HowTo
• Message
• Review
• WebPage

so you can mark up your page using any of those types.

My website has a page for each listed company in the U.S. Each page is not an actual article

The contents of your page are a CreativeWork. If you've got a collection of reviews of these company stocks, you could use the Review subtype. Otherwise, the more general WebPage subtype or the CreativeWork type itself would suffice.

I have thousands of company pages (mywebsite.com/AAPL, mywebsite.com/GOOGL, ...) that I want to specify as paywall contents. Do I need to type them all out in the head section of my website's html? In that guide I see https://example.org/article in the head section

It can go in the head or the body, but it has to be a part of every individual paywalled page. How do you generate your HTML pages? I recommend constructing the JSON-LD using that same tool, whatever it is.