I'm a local service business that services 5 core towns very well but we also service 10-15 towns frequently but can't provide nearly the same level of service as the core 5 towns. What's a "Best Practices" approach to this common local business problem from a Campaign Structure perspective?
One Solution I'm considering: 2 Campaigns
Core Business Area Campaign with Ad groups that really make stronger advertising statements, maybe has a higher budget and more restrictive location area. And then have a
Selective Business Area or
Broader Business Area campaign that is a little more restrained as far as claims of what we offer, maybe has a lower budget and reaches a larger location?
If this is a good solution, would it be OK if the locations in these areas overlapped because wouldn't the higher bidding
Core Campaign campaign overwrite the lower bidding
Broader Business Area campaign?
Alternatively - only 1 campaign: With 1 campaign, I'd be able to use the bid adjustments at the location level.
I'm feeling like it makes sense to have 2 campaigns but I was hoping someone on here might be aware of best practices.