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I set up a goal with a funnel on my website. The intended path is: Homepage to teacher page to contact page. Which is three steps.

The setup looks like this:

enter image description here

Which seems legit. But the funnel visualisation in Google Analytics is showing four steps:

enter image description here

What am I missing? I would expect this to show that 10 people had completed the goal rather than five?

The site, for reference is https://www.whitewaterwriters.com/

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  • Which version or Google Analytics are you using? Are you using the older Universal Analytics or the new Google Analytics 4? – Stephen Ostermiller Jul 16 at 20:18
  • @StephenOstermiller - Universal Analytics – Joe Jul 16 at 20:36
  • GA4 doesnt have goal funnels – Bronwyn V Jul 17 at 4:36
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    Has the funnel been edited and the steps changed at some stage.. the changes wont be retroactive and if you are including a date range prior the edit then the data is going to be funky – Bronwyn V Jul 17 at 18:46
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    @BronwynV that appears to be the answer! Thank you! (and feel free to write it up, because I'm not entirely sure of the why) – Joe Jul 18 at 5:53
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If the funnel has been edited at any stage, those changes will not be retroactive. Therefore if you are looking at a date range of data, prior to that change being made, the old information will also appear.

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